From MarketingProfs.com–“How To Write Compelling Blog Posts“:
Forget what you learned about business writing in school if you graduated before 1990. Go ahead! Start sentences with “and” or “but.” Don’t be afraid to break archaic rules. But, jeez, follow all grammatical rules that provide clarity to your content.. . . Stiff, formal writing is only for lawyers. And you know what Shakespeare said about them. . .