Great article from CFO.com entitled “Benefits: Adult Education.” Excerpt:
By offering more and better education around benefits, companies not only help employees make the most of their perquisites, but also gain from increased retention, higher productivity, and related forms of goodwill.“Benefits are probably the largest untapped potential retention tool that organizations have,” says Steve Miranda, chief of human resources at the Society for Human Resource Management in Alexandria, Virginia. But all too often, he says, “they turn into nonperforming assets because they aren’t being used to create ‘stickiness.'” In other words, to tap the full benefit of benefits, companies should package them with more-useful instructions. “People are clamoring for more communication,” says Miranda.
More:
To usefully address such questions, companies have learned to dole out data in small bursts — using E-mail blasts and podcasts, monthly intranet postings, or even animated characters online. (Ceridian, an HR services company, actually created online commercials featuring a superhero named Flexman, who saves people from financial binds by explaining the virtues of flexible-spending accounts.)
You can access one of the commercials featuring Flexman here.